Loreal Professional Majirel Cool Cover Hair Color 6.3 Deep Ash Blonde is a hair color designed to deliver natural-looking, long-lasting results. This formula is enriched with Ionène G and Incell to provide strong, even, and ultra long-lasting coverage, while respecting the hair fiber for a shiny, vibrant color. The result is natural and healthy-looking hair with up to 100% coverage of white hair.