Introducing Loreal Professional Majirel Cool Cover Hair Color 7.11 Deep Ash Blonde. This innovative hair color offers intense coverage and long-lasting gray hair coverage. Not only to give you a deep ash blonde shade, but it also features patented Ionène G and Incell technology that will leave your hair feeling soft, replenished and nourished for up to 8 weeks. Give your hair the superior colour of Loreal Professional Majirel Cool Cover Hair Color 7.11 Deep Ash Blonde.